I have been coming to New Identities for as long as I can remember and have never had a bad experience! Cindy is the most amazing artist and person and the staff have always been courteous, timely, fun, and friendly. As a new mama it’s a wonderful thing to go feel a bit pampered, have a glass of wine or water, and not pay an arm and a leg!!!

Tara did such an amazing job with my haircut and color ! Prices are great because the quality of the service was amazing not to mention the scalp massage ! Super happy will be back 🙂

Shelby has been styling my hair for 4 months with superb results. I love how she has given me an updated styling. Just as important, I feel she understands my hair and perfected the color and overall health by using exactly the right products for my hair. The color doesn't fade and the dry, frizz is gone! Highly recommend both Shelby and New Identities whoch offers high quality Redken color and styling products as well as Pureology hair care products. No hugh pressure to buy because the products sell themselves.

Megan Shelley is an amazing color and stylist! She always tries something fresh whether it is the way she colors my hair, the toner to brighten or get a new hue of blonde or fun styling tricks. I am never disappointed! The sangria and fantastic scalp massage doesn't hurt either!

Tara is an amazing stylist she did a marvelous job on my Hair and she gives the best neck and head Massages 💆 she’s wonderful and I recommend her cause she is a good listener and she’s also professional..

I randomly decided to give this hair salon a try. I was not referred or had not heard anything about it. The second I stepped into this hair salon, I felt so welcome. Zach was my hair styler for that day and he was such a warm person. He helped me try my cut hair together, because I wanted to donate it. He gave me tons of information and we were on the same page about how to style and cut my hair. They poured me a glass of sangria and the conversations with Zach made me feel like I was having a fun evening with a friend. I highly recommend this place and I will definitely go back.

Absolutely love this place! Such a nice place, everyone is super sweet plus they have wine! 🍷