South Shore Location

10639 Big Bend Road, Riverview, Florida 33569

Call to Book Your Appointment Today


Hours: Mon-Thurs 9am-9pm • Fri 9am-8pm
Sat 9am-6pm • Closed Sundays
South Shore Location: 10639 Big Bend Road Riverview Florida 33569

Appointment Cancellation Policy:

Because our time is as valuable as yours, as a professional courtesy, New Identities Hair Studios has adopted a (3)-strike policy regarding scheduled appointment reservations.
We simply ask that guest reservations be rescheduled or cancelled within 48 hours PRIOR to your reserved appointment date.
This policy is in place because it gives us the opportunity to fill that available space with another guest. However, at the time a guest has had 3-instances of “cancelling with insufficient notice” or “no-showing” for a scheduled appointment reservation, New Identities must place those guests on a “walk-in basis – only” to receive future services.

People Talk & We Love It

Our goal has always been to make our clients happy and we love to hear how they feel.
The New Tampa location is a Fantastic salon, it looks great inside, nice and bright. The stylists I’ve had (Julia today) have been awesome. I’m so glad they opened this location because it’s even more convenient for me than their Tampa palms location. 5 stars!
Lauren Rubin
Facebook review
Shelby has been styling my hair for 4 months with superb results. I love how she has given me an updated styling. Just as important, I feel she understands my hair and perfected the color and overall health by using exactly the right products for my hair.
Pat Kaufman
Facebook Review
Megan Shelley is an amazing color and stylist! She always tries something fresh whether it is the way she colors my hair, the toner to brighten or get a new hue of blonde. I am never disappointed! The sangria and fantastic scalp massage doesn't hurt either!
Melissa de Oraa
Facebook Review
I randomly decided to give this hair salon a try. The second I stepped into this hair salon, I felt so welcome. Zach was my hair styler for that day and he was such a warm person. He helped me to tie my cut hair together, because I wanted to donate it.
Kimberley Asante
Facebook Review

Salon Brands

  • Redken
  • Pureology
  • Mud Make-up


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Tampa Palms: 15307 Amberly Drive Tampa Florida 33647 • South Shore: 10639 Big Bend Road Riverview Florida 33569 • New Tampa: 19038 Bruce B. Downs Blvd. Tampa Florida 33647

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