15307 Amberly Drive, Tampa, Florida 33647


10639 Big Bend Road, Riverview, Florida 33569

south shore



WELCOME       new identities

Our stylists are trained professionals that love helping you look and feel your best. From the latest trends to your go-to personal style, we have the tools and experience to help you find and maintain a look you love.

Tampa Palms


South Shore

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Tampa Palms Staff

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South Shore Staff

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People Talk & We          It

Our goal has always been to make our clients happy and we love to hear how they feel.


tampa palms



Reshawn was so nice and patient with the girls. She did an awesome job! The salon is very clean and everyone is so kind. Will be going back to have my hair done!

Pamela R.

They did an awesome job cutting my little ones hair!

I have been going to this salon for 8 years. Sometimes I have to get squeezed in because of my work schedule, and I always get a great stylist. Heather and Jason are super stylists !

city g.

best salon!

Eli styled and cut my hair. He took his time and is very precise. He is also friendly and charming I highly recommend Eli. He is just great!!

Howie M.

Today was my first visit to NEW IDENTITIES. It will not be my last.

She did wonders on my hair. If your curls need to be brought back to life, make an appt with Lisa. She is amazing!

Kristin c.

Lisa is the best dealing with my curls. 

I always go to Sammi, she's THE blonde expert! I wouldn't trust anyone else with my hair. It's naturally dark brown so it's a difficult process to get it to a silvery glam blonde but she always makes it look easy. She's extremely professional and friendly every time. I've never had a better experience with a hair stylist. I recommend going to her for any of your hair needs but especially if you're trying to go blonde. There's no one better.

Symonne B.

I've been coming here for almost a year now.

... And my hair had been in a depression bun for several weeks as I helped him in his last fight, and mourned his loss. There was a mishap with my appointment when I arrived, but Stefanie quickly stepped in and coordinated my hair cut and color around her other appointments that day, and she helped me take the first big step in my healing process. Thank you for your kindness. It was so desperately needed.

Rebecca Withers

I lost my son to cancer 5 days ago...

My behavior comes from past trauma of horrible cuts followed by months of tears. (Apparently I'm super vain). At New Identities Hair Studio they cared for my super curly tresses and made me feel heard and at ease. My hair looks healthy and styled. I'm looking forward to my next cut. Time will tell how things pan out but for now I'm glad to have found this professional salon full of professional stylists who can help me tame this Irish jungle.

Jennifer G.

I'm a total diva. A hair "Karen" if you will.


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